/* Local SEO Hub — credibility site
   Archivo (sans, UI/body) + Newsreader (serif, headlines) */

:root {
  --ink: #201b17;
  --ink-soft: #55483f;
  --paper: #faf6f0;
  --paper-raised: #ffffff;
  --line: #e6dccd;
  --rust: #b5502c;
  --rust-dark: #8f3d20;
  --sage: #4f6552;
  --radius: 10px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: 'Archivo', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, .serif {
  font-family: 'Newsreader', Georgia, 'Times New Roman', serif;
  font-weight: 500;
  color: var(--ink);
  line-height: 1.15;
  letter-spacing: -0.01em;
}

h1 { font-size: clamp(2.2rem, 5vw, 3.4rem); margin: 0 0 0.5em; }
h2 { font-size: clamp(1.5rem, 3vw, 2.1rem); margin: 0 0 0.6em; }
h3 { font-size: 1.25rem; margin: 0 0 0.4em; }

p { margin: 0 0 1.1em; color: var(--ink-soft); max-width: 62ch; }

a { color: var(--rust); text-decoration: none; }
a:hover { text-decoration: underline; }

.container {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 28px;
}

/* Nav */
.site-header {
  border-bottom: 1px solid var(--line);
  background: var(--paper);
  position: sticky;
  top: 0;
  z-index: 10;
}
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px 0;
}
.brand {
  font-family: 'Newsreader', serif;
  font-size: 1.25rem;
  font-weight: 600;
  color: var(--ink);
}
.brand span { color: var(--rust); }
.nav-links {
  display: flex;
  gap: 28px;
  list-style: none;
  margin: 0;
  padding: 0;
  font-size: 0.95rem;
}
.nav-links a { color: var(--ink-soft); }
.nav-links a:hover, .nav-links a.active { color: var(--rust); text-decoration: none; }
.nav-cta {
  border: 1px solid var(--ink);
  border-radius: 999px;
  padding: 8px 18px;
  font-size: 0.9rem;
  color: var(--ink);
}
.nav-cta:hover { background: var(--ink); color: var(--paper); text-decoration: none; }

/* Hero / sections */
.hero { padding: 72px 0 56px; }
.eyebrow {
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 0.78rem;
  color: var(--sage);
  font-weight: 600;
  margin-bottom: 14px;
}
.lede { font-size: 1.2rem; max-width: 58ch; }

.btn {
  display: inline-block;
  background: var(--rust);
  color: #fff;
  padding: 13px 26px;
  border-radius: 999px;
  font-size: 0.98rem;
  font-weight: 600;
  margin-top: 8px;
}
.btn:hover { background: var(--rust-dark); text-decoration: none; }
.btn-ghost {
  display: inline-block;
  border: 1px solid var(--ink);
  color: var(--ink);
  padding: 12px 25px;
  border-radius: 999px;
  font-size: 0.98rem;
  margin-top: 8px;
  margin-left: 10px;
}
.btn-ghost:hover { background: var(--ink); color: var(--paper); text-decoration: none; }

section { padding: 56px 0; }
section.alt { background: var(--paper-raised); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }

.grid-3 {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 28px;
  margin-top: 32px;
}
.card {
  background: var(--paper-raised);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 24px;
}
.card .num {
  font-family: 'Newsreader', serif;
  font-size: 1.6rem;
  color: var(--rust);
  margin-bottom: 6px;
}

.about-photo {
  width: 220px;
  height: 220px;
  border-radius: 50%;
  object-fit: cover;
  border: 3px solid var(--paper-raised);
  box-shadow: 0 2px 18px rgba(32,27,23,0.12);
}
.about-layout {
  display: flex;
  gap: 44px;
  align-items: flex-start;
  flex-wrap: wrap;
}
.about-layout .text { flex: 1; min-width: 280px; }

.pricing-line {
  display: flex;
  align-items: baseline;
  gap: 10px;
  margin: 18px 0 6px;
}
.price {
  font-family: 'Newsreader', serif;
  font-size: 2.4rem;
  color: var(--ink);
}
.price-note { color: var(--sage); font-size: 0.95rem; }

.demo-badge {
  display: inline-block;
  background: #fff4ec;
  border: 1px solid var(--rust);
  color: var(--rust-dark);
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 6px 14px;
  border-radius: 999px;
  margin-bottom: 18px;
}

footer {
  border-top: 1px solid var(--line);
  padding: 40px 0;
  font-size: 0.9rem;
  color: var(--ink-soft);
}
footer a { color: var(--ink-soft); }
.footer-row {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
}

/* Contact form */
.form-wrap {
  max-width: 520px;
  margin-top: 28px;
}
.field { margin-bottom: 18px; }
.field label {
  display: block;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 6px;
}
.field input, .field textarea {
  width: 100%;
  padding: 12px 14px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: #fff;
  font-family: 'Archivo', sans-serif;
  font-size: 1rem;
  color: var(--ink);
}
.field input:focus, .field textarea:focus {
  outline: none;
  border-color: var(--rust);
}
.field textarea { resize: vertical; min-height: 120px; }
.form-submit {
  border: none;
  cursor: pointer;
  font-family: 'Archivo', sans-serif;
}
.form-note { font-size: 0.85rem; color: var(--ink-soft); margin-top: 4px; }

.todo {
  background: #fff8e6;
  border: 1px dashed #c99a1f;
  border-radius: 8px;
  padding: 14px 18px;
  font-size: 0.92rem;
  color: #6b5410;
  margin: 18px 0;
}

@media (max-width: 640px) {
  .nav-links { display: none; }
  .about-layout { flex-direction: column; }
}